You weren't made to mom alone.

(And you shouldn't have to!)

Your people are out there.

It's just a matter of finding them.

And it's not as hard as you may think.


If you've ever...

  • Longed for more in your friendships
  • Wished you had someone (or a group of someones) who just got you
  • Struggled to move past the small talk and get to the real talk
  • Felt like the odd mom out

You're not alone. You're not failing.

There is literally NOTHING wrong with you.



So, you find yourself settling.

Settling for surface-level conversations...

Settling for social media being your only connection outside of your family...

Settling for watching from the sidelines as everyone else does life together...


Because you deserve more than just luke-warm connections.

It's time for you to have the kind of friends who just get you - who get #momlife - and who accept you as you are. 

And in Squad from Scratch, I will help you do just that.

But How Exactly?

We'll Walk through 3 Simple Keys to Creating a Life Full of Authentic Friendships


Your Friendship Mindset

We'll make sure your head (and heart!) are ready for friendship.

What we'll work on:

  • Understanding the false stories we tell ourselves about friendship
  • Identifying the stories that most get in our way of the friendships we crave
  • Learning new stories that better serve our current and future friendships

SUPER BONUS Overcoming Your Friendship Mindblocks + Friendship Affirmations

Along with the training, you’ll receive a guided workbook to help you really surface the stories that are most impacting your friendship journey so can take the next best steps that are right for you. Plus, you’ll get my favorite affirmations that have helped give me motivation and confidence to put myself out there with less fear.


Making Connections

We'll make sure you have everything you need to make a new connection - from showing up, to initiating conversations, to following-up.

What we'll work on:

  • Overcoming the awkwardness of making friends so it feels more comfortable
  • What to say and do so you can show-up and follow-up with confidence
  • Keeping the momentum going after an initial connection so it doesn’t fizzle out

SUPER BONUS Overcoming the Awkward + EXACTLY Where to Go and What to Say

Along with the training, you will also be guided through exercises that helps prepare you for the awkwardness that comes along with friend-making so that the whole experience can actually be less awkward. Plus, you’ll receive my favorite places to make friends and ways to start conversations and keep them going so you never miss a connection opportunity.


Deepening Connections

We'll make sure you have everything you need to strengthen and deepen your connections so you can enjoy authentic, life-giving friendships.

What we'll work on:

  • How-to set the right pace for accelerating your friendships
  • Practices to deepen friendship so you can find the ones that feel most comfortable to you
  • What to do when you’re just not feeling a connection

SUPER BONUS 8 Practices for Deepening Friendship + Friendship Accelerators

Along with the training, you’ll receive a workbook to guide you through 8 different practices for deepening friendship so you can put them into practice in ways that are comfortable to you. Plus, I’ll share my favorite activities that lend themselves well to speeding up friendship.

Get Ready for a Lifetime of Real Connection

  • Guided Workbooks
  • Friendship Affirmations
  • Best Places to Find Friends
  • Conversation Starters
  • Follow-up Questions
  • Pandemic-Friendly Connection Ideas
  • Overcoming Mindblocks
  • 8 Practices for Deepening Friendships
  • Friendship Accelerators
  • Time-Saving Friendship Strategies
  • Scripts & Formulas
  • Can't-Say-No Invite Templates
  • Complete Guide to Making Friends Online
  • 30-Day Friendship Challenge

PLUS 3 LIVE Group Coaching Calls for Real-Time Support

All for Just $97



So you have all tools you need to actually make friendship happen, too...

Scripts & Formulas

Take the guesswork out of what to say and when to remove the awkwardness of getting contact info and follow-up with new connections.

Time-Saving Friendship Strategies

Fit friends into the rhythms of your daily life and avoid having to sacrifice precious time with family to pursue friendship!

Can't-Say-No Templates

Invite friends for a mom’s night out, play date, or exercise outing with confidence using these can’t-say-no invites.

Guide to Make a Friend Online

This practical guide gives you the exact steps to make a friend online and then move into in-real-life friend territory (without it being weird!)

Friendship Strategies for Introverts

Honor your personality and preferences for friendship without getting burnt out using these strategies designed for introverts.

30-Day Friendship Challenge

Accelerate the growth of your circle in just 5 minutes a day with these actionable prompts.


  • You’re having a rough day and you find your favorite Starbucks drink and an encouraging note from a friend on your doorstep.
  • You’re running late, and you know exactly what friend to text to pick up your kid from school (in fact, you did the same for her last week!)
  • You’re in need of a girls’ night and there’s nothing nerve-wracking about shooting out a text to make it happen.

Imagine actually feeling like belong somewhere, to SOMEONE!

Squad from Scratch was designed to make this YOUR reality.

Whether you're tired of scrolling Facebook seeing everyone else do life together...

Or are just struggling to find your people - the ones who "get you"...


Hi, I'm Emily.

After moving across the country (a couple of times!), I’ve learned that making friends in adulthood isn’t as easy as it was when we were little.

For starters, there’s no built in school or extracurricular activities to naturally create friendships. And let’s face it. Most of us have experienced some friendship heartbreak (#thanksmiddleschool), making us all a bit more guarded. Toss kiddos into the mix and there’s all sorts of barriers in our way.

But after years of spinning my wheels, I finally figured out how to navigate them all. And now, it’s much less daunting, and in fact, it’s even fun to put myself out there and create and strengthen friendships.

And that’s what I want for you too.

Because even if you’ve never moved and had to build your entire circle from scratch. Our friendship needs evolve as our seasons shift. It’s normal to need (and want) new and deeper friendships.

We're all in for a lifetime of friendship-making... wouldn't it be great to feel confident pursuing it?

Get Ready for a Lifetime of Real Connection

  • Guided Workbooks
  • Friendship Affirmations
  • Best Places to Find Friends
  • Conversation Starters
  • Follow-up Questions
  • Pandemic Connection Ideas
  • Overcoming Mindblocks
  • Deepening Friendships
  • Friendship Accelerators
  • Time-Saving Strategies
  • Scripts & Formulas
  • Can't-Say-No Templates
  • Make a Friend Online Guide
  • 30-Day Friendship Challenge

PLUS 3 LIVE Group Coaching Calls for Real-Time Support

All for Just $97


A Turning Point for Moms

"I have great friends from growing up, but no one who lives close by, so I was struggling to make the type of connections I’m used to. Emily helped me realize I wasn’t necessarily doing anything wrong - I just had to frame things differently and gain a new perspective. Now I’ve been much more open to texting other mom’s with questions, asking questions, and keeping the conversation going and it’s exciting to see them responding and sharing a mutual interest in becoming friends."

- Samantha R.

"I felt lonely and isolated as a new mom. It was difficult to make mom friends - especially as an introvert. But Emily gave super practical tips and encouragement for taking those first sometimes scary steps to making connections. Her “get out there and do it” perspective is exactly what I needed to finally get “unstuck” in my journey to create the friendships I desire so much."

- Amanda B.

"I feel like I've been able to put myself out there without reservations. In a pandemic, it's been hard to leverage these strategies face-to-face, but in moving to a new town during all of this, I've been able to connect with other mamas virtually (and be way less nervous about it!)."

- Laura D.


Start Enjoying the Friendships You've Always Craved.



What is the time commitment?

I’m a busy mom, too, so I get being nervous to sign up for something you don’t have time to actually DO. Each module is only about 30 minutes long (so less than 2 hours total!). You'll also be invited to a series of 1-hour group calls to help process each module over the course of 3 months.

What if I don't have time to sit and watch videos?

I hear you. I struggle with making time to watch videos too. That’s why I’ve included the audio-only files for each training for those who prefer to listen on-the-go. And the group calls will be recorded!

When and how do I get access to the course and all the bonuses?

You will receive an email immediately upon purchase that will give you a link to access the members area where you’ll find all of the video trainings and bonus downloads. You'll receive email reminders for each of the group calls.

When will the LIVE calls be held?

The 3 live calls will be held on Tuesdays at 12pm CT on November 30th, December 14th, and January 11th. The calls will be recorded and placed in the member area.

My promise to you...

If you show up and work through the course with an open heart and mind, you will gain the confidence (and tools!) you need to accelerate authentic friendships.

And I can't wait to see you make them happen!


Start Building Your Squad from Scratch Today.